Beginners in Meditation: Individuals who are new to meditation and seeking guidance to start their practice.
Advanced Practitioners: Experienced individuals with a deep understanding of meditation techniques and practices.
Busy Professionals: Working individuals looking for quick and effective meditation solutions to manage stress and improve focus.
Students: Young adults in academic settings aiming to incorporate meditation into their daily routines for better mental well-being.
Older People: Seniors interested in meditation for overall health and stress reduction.
Target audience
Age: 18-45 years
Gender: Not specified
Professional status: Working professionals, students, freelancers
Interested in self-development, psychology, healthy lifestyle
Looking for ways to reduce stress, improve concentration and overall well-being
Open to using digital technologies to achieve personal goals
Actively use instant messengers, in particular Telegram, to communicate and receive information
Have an interest in meditation and yoga, but have difficulty practicing regularly
Key players in the market
Headspace
Calm
Insight Timer
Market problem
Lack of time, motivation and understanding of how to meditate correctly to achieve visible results
Our Potential Advantages
Specialization
Focusing on specific meditation practices tailored to different user needs, ensuring a personalized experience.
Pricing & Payment
Offering competitive pricing and flexible payment options to enhance user accessibility and satisfaction.
Solution
This solution addresses key market concerns by providing users with tools to grow their meditation practice, regardless of their current level of experience or employment.
Key problems of the target audience
Difficulty in forming and maintaining the habit of meditating regularly
Lack of understanding of how to properly perform practices to achieve visible results
Difficulty finding diverse and high-quality breathing and meditation practices
Unwillingness to spend a lot of time practicing
The implementation of reminders about the need to do a particular practice
Providing advice and instructions on the implementation of practices
Provide people with a variety of short practices throughout the day
Testing the problem and solution concept using the H-A-D-I model
1
Hypothesis
If for 7 days 10 people who have problems with the regularity of meditation are given daily practices to reduce stress, then this will increase the regularity of their performance by 50%.
2
Actions
To make a set of participants for testing: Selection of a group of volunteers of different age groups and levels of experience in meditation to test the hypothesis.
Selecting effective stress relief practices and sending them to participants via telegram for 7 days
3
Data
Collecting primary data: Interviewing participants before starting the experiment to assess their current regularity of practice.
Final survey: Conducting a survey after 7 days of daily mailing of practices to assess changes in the regularity of their implementation
4
Insights
Data analysis: Comparison of primary and final survey data
Collecting feedback on the quality of practices and their effectiveness in reducing stress.
The results of the study
54%
Regularity Increase
The regularity of performing focus group meditations increased by 54%
Users note the effectiveness of the practices in reducing stress
Providing quick access to various practices allowed the user to spend less time searching and performing them
MVP Hypothesis
Creating a Telegram chatbot that offers daily short practices for reducing stress, along with reminders about their implementation, could help users increase their regularity in practicing by two times.
Main functions
1
Creating a Telegram chatbot with basic functions
Collecting data from the user with indication of stress levels and meditation preferences.
2
Development of a prototype chatbot
Personalized selection of short meditation text sessions (5-30 minutes).
3
Pilot testing with a small group of target users
Daily meditation reminders and mailing of practices.
Field Study
Main purpose
To check whether using the chatbot helps to improve concentration and regularity of using the chatbot practices among the focus group.
Results of MVP
*In an open question, 80% of respondents noted a decrease in anxiety during regular practices
Lean canvas
Marketing plan
Product: The uniqueness of our product lies in the fact that users receive reminders about practices, and the bot also has the function of selecting personalized meditations based on the user's emotional state.
Price: Monthly and one-time payment. However, it is worth noting that our MVP does not have paid subscriptions.
Place: Global messengers such as Telegram, Whatsapp, Viber, etc. Our product is also available as an app on IOS/Android
Promotion: - Social Media - Collaboration with famous bloggers and psychologists - Creation of mental health podcasts and articles about meditations
Sales Funnel and channels
Awareness
Advertising campaigns on social networks, Interest Free meditations for new users, educational content.
Interest
Free meditations for new users, educational content.
Desire
Reviews from existing users, demonstration of the benefits of subscription.
Action
Limited time subscription offer, simplified payment process.
Human Resources Development
Human Resources
Development:
- Product Manager
- Development team
- UI/UX designer
- QA Engineer
Marketing and Sales:
- Marketer
- SMM Specialist
- PR Specialist
Support and Maintenance:
- Customer Support Specialist
Technical Resources
- Cloud servers: (e.g., AWS, Google Cloud, or Yandex Cloud).
- Analytics tools: Google Analytics, Yandex.Metrica
Financial Resources
- Start-up capital
- Operating budget
Other Resources
- Office space
- Legal services
Development Plan
1
1st Quarter
Completion of application development. Launch of a website and social media pages. Launching a marketing campaign on social networks and through contextual advertising. Start of cooperation with influencers.
2
2nd Quarter
Expanding marketing efforts, including affiliate programs with companies. Conducting regular surveys among users to improve the service. Reaching 10,000 app downloads. Increase user retention rate by 10%.
3
3rd Quarter
Implementation of paid functions for subscriptions. Expanding the geography of the target audience.
4
4th Quarter
Market analysis to identify new trends and user needs. Development of a strategy for the next year, including new areas of development.